Since the new retail concept was put forward, two very interesting phenomena have emerged. One is the explosion of new commercial species, with a large number of new formats such as unmanned convenience stores, unmanned shelves, smart stores, and ” retail + catering” cross-border mode. Second, a large amount of capital poured into the new retail area, becoming the second largest outlet after artificial intelligence. The new retail of coffee, Ruixing Coffee, has even created the miracle of becoming a unicorn in half a year.
Whose new retail is the new retail?
As for new retail, everyone is competing for the title right. Lei Jun claimed to have proposed the concept of new retail half a day earlier than Ma Yun. Liu Qiangdong proposed that new retail is unbounded retail, while Ma Huateng believed that new retail is intelligent retail. There are also many traditional retail bosses who believe that there is no difference between the old and the new. Everyone has been arguing for a long time. The only consensus is that the new retail is the reconstruction of ” people, goods and markets”. All discussions on the new retail are based on these three elements.