Digital marketing is suffering from the oppression of the times.
In the past, marketing has its own shortcomings. The traditional personality in marketing is combined with the historical behavior of user images and single media. The one-way communication mode of advertisers lacks a dialogue mechanism, but in the information explosion and In the current era of reading screens and the rise of the post-90s and 00s, companies generally feel that advertising marketing has not been done before – how consumers make decisions, what they are thinking, how to talk to them is advertising The general problem of the Lord.
It is bothering companies and advertisers to have a delivery effect. The past marketing model is difficult to track in real time, and it is difficult to get accurate results. Brand customers hope to realize all-round insights into consumer needs and grasp consumer information in different decision-making stages and in different scenarios in real time.