Taking stock of the Internet in recent years, the “knowledge payment” fever is high. As a product that satisfies people’s cultural needs, knowledge has become a necessity. However, it is still a novelty to exchange “knowledge” as “currency” for business services.
Hasbro’s children’s puzzle board game Trivial Pursuit opened a special villa hotel on the outskirts of Moscow. Guests do not need to pay cash, but pay with “knowledge”. When the guest rings the doorbell, the hotel will ask questions via AI smart voice, such as “2 × 2 equals a few?”, and use this as the check-in threshold for the room. The various facilities and services in the store also have corresponding problems, such as “there are several tributaries of the Danube”. “Which director is called the king of suspense” and “what country is the Italian sauce?” Advanced services such as “luxury bed”, “home theater” and “top cuisine” are not available. The difficulty of the problem is directly proportional to the quality of the service. The more accurate the better the answer, the better the service is.
Just buy a Trivial Pursuit board game and book your hotel experience online. Trivial Pursuit’s low-thinking “Knowledge Paying Fees” campaign boosted product sales and earned more audiences. “Answering questions” and “puzzle” coincided with each other and strengthened brand tonality. In an activity similar to “puzzle games”, Trivial Pursuit won the hearts of consumers.
As the global call for environmental protection continues to rise, brands are reducing their use of plastics to demonstrate their social responsibility. The Mexican beer brand Corona has also made a lot of efforts to this end, from the non-plastic combination packaging ring to the “clean beach activity” of plastic for beer, it has been committed to the sustainable development of humanity. Recently, Corona once again started from the packaging, and launched a new “fit tank” that does not produce any plastic waste, and the environmental protection concept is brought to the extreme.
Most customers have the habit of buying more than one can of beer at a time, but the combined beer is often accompanied by other waste, such as plastic handles and plastic bags. In order to solve this problem, the new “fit cans” have spiral card slots on the top and bottom of the package. Customers can splicing multiple cans of beer into a “beer stick” and buy them directly to take the “stick”. No plastic bags are needed. After the drinking, the empty beer aluminum can can be directly put into the recyclable garbage bin, realizing zero plastic output and reducing the trouble of customer waste classification. Corona also said that the idea of “fit cans” can be shared with other brands, and all brands are urged to contribute to environmental protection.
This “fit-and-can” activity clarifies that in the era of “everything is medium”, product packaging is the most direct and effective contact point. Resonating with consumers from the product itself is more effective than self-proclaimed marketing communication. Moreover, it is still based on environmental protection.
We have eaten better, dressed better, and used better, but the quality of the ecological environment in which we live is getting worse and worse. This is an undisputed fact. In recent years, the protection of the environment has become the main theme of the global singer, and all over the world have made every effort to make a solution to this, and the “weird move” made by the Canadian supermarket East West Market is particularly useful and interesting.
According to the survey, Canada will produce 3.25 million tons of white garbage a year, and these white garbage will be buried and burned, which will cause great harm to the environment. East West Market came up with a trick: printing embarrassing content on plastic shopping bags to reduce consumer use. Such as “Entering the Strange Adult Film Mall”, “Colon Care Cooperative”, “赘疣 Ointment Wholesale Store” and other copywriting, it uses people’s shame and harm, and appeals to consumers to bring their own bags with a black humor. Different from the mandatory restrictions of laws and regulations, this “shame bag” allows people to consciously abandon the use of plastic bags and create conflicts from the bottom of their hearts. Even if they are used, they will pass the concept of environmental protection twice. It is wonderful!
Going out shopping and carrying environmentally friendly bags, the seemingly tiny move has great significance. This design may not be enough to stop the generation of white garbage, but it is of great value in promoting and reminding people to reflect.
This IKEA, which makes home products, has come to “do things”, and recently released the saffa Sans, the most comfortable font in the world.
The design of this font is inspired by IKEA’s online sofa customization tool “Design Your Own Sofa”. This tool is designed to serve the user’s stitching, color selection and layout design according to their own needs and preferences, but it is interesting. Unexpectedly, netizens opened their minds and put their own design sofas into various shapes, letters and phrases. These creative stitching quickly became popular on social media, so IKEA cooperated with Proximity London of the United Kingdom. This set of Soffa Sans is a bird’s-eye view of white, blue and gray. The full set of fonts consists of 1,434 kinds of sofas. Consumers can turn all the fonts into real-life sofas. The total cost of direct purchases from online stores is about 106,000 pounds, equivalent to about 920,000 yuan. Online, users can download this font and use it for free.
Although the release of fonts may not directly promote the sales of sofas, IKEA’s bold font design is not only interesting, but also triggers everyone’s extreme comfort, which makes people “sleep after watching.”