Which is more important, the “facade” of social accounts or the actual content?

Spend money to change the orientation of friends circle, buy high-level certification of social platforms, and top up money to become members of social platforms … Now some people will deliberately operate their social accounts and even spend money to decorate the “facade” of their social platforms to make them look “high-level”. Some netizens think that doing so can gain more attention and praise in the social circle, while others think that such a practice is gaudy.
Recently, a survey of 1981 young people aged 18-35 conducted by the social survey center of China youth newspaper, a joint questionnaire network, showed that 51.1% of the young people interviewed would spend money “decorating” their social accounts. 55.9% of the young people interviewed thought that this might make people indulge in false satisfaction and ignore the real life. 48.2% of the young people interviewed felt that such people only cared about other people’s attention and ignored the importance of self-identification. Among the interviewees, 46.8% were men and 53.2% were women.
51.1% of the youth interviewed will spend money to “decorate” their social accounts

Hu Na (pseudonym), who studied in Shanghai, told reporters that she had friends who were spending money to “decorate” social circles. “A good friend of mine is a beauty blogger on a social platform. She started to feel that she has a small number of fans and doesn’t read much of the content she sends out, so she recharged her account to increase her attention.” Hu Na learned that there are now special copywriters and others who are responsible for operating account numbers, which can increase popularity in the short term.
In the survey, 51.1% of the young people interviewed said frankly that they would spend money to “decorate” their social accounts, 30.1% of the young people interviewed would not, and 18.8% of the young people interviewed could not say well.
Lin Chao, a junior at a university in Gansu province, ran a WeChat public number two years ago to record his life on it. Later, he also operated another social account to write essays. Sometimes, in order to make the content more in line with readers’ taste, Lin Chao will make some packaging. “The’ cashing’ function of social platforms now will also enable some people to find ways to decorate their social circle. As a result, some high-level and authenticated accounts will have more traffic and may bring more benefits.”
Liu Zi (not her real name) works in a public institution in Beijing. She noticed that people who do micro-business in the circle of friends often send sales charts and user dialogue charts. “I think with the current technology, many can be synthesized. In this way, businesses can get more attention from users. ”
What are the ways to spend money “decorating” social accounts on social platforms? According to the survey, the first place is photos (40.5%), followed by social accounts (32.3%). Others include: adding authentication to accounts (28.7%), changing the positioning of social platforms (26.9%), recharging as platform members (24.1%) and sending customized copy content (22.6%), etc.
Liu Zi thinks that some people spend money on “decorating” social accounts for fun purposes, making a fresh picture, while others are for “showing off”, “for example, they have not been to a certain place, but they have to get a composite picture and send it to their friends’ circle for airing”.
Liu Zi believed that if one wishes to gain attention and operate accounts in this way, one must be careful not to deceive people or make false propaganda. It is even more unnecessary to consume just for the sake of vanity.
Regarding spending money to “decorate” their social accounts, 62.3% of the young people interviewed said they could understand and think that they could get more attention on social platforms. 45.7% of the young people interviewed believed that they could run social circles with their heart, but could not resort to deceit. 31.5% of the young people interviewed think it is not desirable and it is vanity consumption.
“Some people spend money’ decorating’ social circles for commercial purposes. For example, with the development of fan economy, if a person has enough fans on the internet, he may become a “net red” and gain economic benefits. ” Ye Bin, Director of the Research and Training Center for Adolescent Mental Health Education of East China Normal University and Doctor of Psychology, analyzed that such people know why they are doing this and their purpose is relatively clear. “Some people do this for vanity or other reasons. Personally, I think it is understandable if you know what you are doing and what you are doing is in line with your goals. If the purpose is not clear, and the money spent on it causes burdens and troubles to life, then it constitutes a problem. ”
The actual content is more important than the “facade” of the packed and decorated social circle.

Liu Zi believes that one cannot be too attached to the creation of virtual images. “Some people make their social circle fancy, but in real life they are lonely and boring.”
Spending money to “decorate” the social circle, 55.9% of the young people interviewed thought that this might lead people to indulge in false satisfaction and ignore the real life. 48.2% of the young people interviewed felt that such people only cared about other people’s attention and ignored the importance of self-identification. 40.3% of the young people interviewed pointed out that such simple consumption for “window dressing” would lack practical connotation; 40.2% of the young people interviewed felt that this would encourage vanity and deception.

Hu Na thinks that the reason why some people are keen to spend money on “decorating” social circles now is that social platforms have become an important platform to show their personal image, “many people hope others can see themselves in social circles better, and some of them will decorate it as much as possible”.
Regarding spending money to “decorate” the social circle, the other opinions of the interviewees are: blindly operating the “human design”, unable to present a more real self (28.4%), separating the personal network image from the real image (25.0%), increasing the risk of revealing privacy (12.4%), etc.
Lin Chao felt that the actual content was more important than the “facade” of the packed and decorated social circle. “If you use the social platform as a window to show yourself, you can’t just focus on the’ facade’. If one only works hard at “decorating” the social circle, others may focus on it under the effect of curiosity, but they will get bored with it over time. ”
In the survey, 44.9% of the young people interviewed expressed their willingness to deal with people who spend money to “decorate” their social circle, 20.7% did not, and 34.4% said they were not good.
“In life, no matter whether it is on the network platform or not, everyone will have his own mask more or less. Usually, what a person shows to others is a certain point between his real self and his false self. ” Ye Bin pointed out that the first impression on the Internet is very important. It is a principle to design the image of one’s social circle and to spend money on clothes and jewelry to dress oneself up. However, if we maintain a false image for a long time, we will pay the price. “In particular, the collapse of the” human design “may bring about a great sense of frustration and psychological gap, not worth the cost.”