Recently, the news of Japan’s decision to discharge Fukushima nuclear-contaminated water into the sea has aroused criticism from all over the world. The use of “radioactive tritium” as a mascot is even more unacceptable. Even Japanese netizens have opposed it, “doing such auspiciousness.” Is it meaningful? Is it the time to make a mascot?” The mascot was quite unwelcome in Japan and was taken off the shelves in just one day. In fact, Japan has many controversial and criticized mascots that are eye-catching with “wonderful alternatives”.
From cute to alternative
Japan is a big country of mascots. There are mascot tourism ambassadors in various regions. Every event, competition, etc. will be designed to promote mascots, and even every company, school, etc. has a mascot that “endorses” its own style and culture. Most of these mascots use “healing” and “cute and cute” as keywords. For example, Kumamoto bears in Kumamoto Prefecture are highly sought after for their expression packs and various peripheral products. They can be described as heavyweight Internet celebrities and are popular all over the world. However, because the Japanese “mascot family” is really prosperous, some weird, alternative, and terrifying mascots have been produced, which make people feel extremely “confused”. Their design lines often deliberately break the impression of cuteness and do not take the usual path.
The “alternativeness” of the mascot is not the result of a single headshot. Japanese experts said that with the changes in aesthetics and trends, people have gradually developed a “rebellious psychology” towards mascots, and no longer simply love cute, cute, and healing models as they did in the past. Okazaki City, Ehime Prefecture, took a different approach. Its mascot is a simple and rude, even ugly guy—the face is in the shape of the character “oka”, and the character “Saki” is written on the body to represent the chest hair and long hair. With black, big but empty eyes, he is assumed to be a 40-year-old single uncle who is divorced and lives with a child. He is 1.8 meters tall and exudes a rustic and gloomy feeling. It is said that every time the mascot goes to the street to distribute flyers or participate in publicity activities, it will scare the onlookers away or cry, and netizens also complain: “It looks too disgusting!” “It feels cheap to make.” Even so. Okazaki City is still “infatuated” about it. The local publicity staff also said that Okazaki-kun was very concerned when it was first launched. As an art publicity ambassador, he has received many performance announcements and participated in it. The TV station’s program recording. Its creator confidently interpreted his design concept: “The goal of making this mascot is to promote Okazaki, and it is also designed with this as the key point. It is more important than whether it is acceptable to everyone, and it is more propaganda.” Japanese friends seem to understand this: “There are too many mascots in Japan, and it is very difficult to be seen and remembered.”
Scaring crying children is a feature
Many mascots have been nicknamed “Scared crying kids” by Japanese netizens. For example, Sushi-kun Kitayukai in Hokkaido, Hokkaido, looks like a monster in the cartoon Ultraman at first glance, covered with terrible white bumps (representing the local Rice grains), white godless eyes with a strange smile on the mouth, it feels so terrifying, so that the netizens complained about “intensive phobia”. But because it represents the local specialty “Kitajuku” and the delicious sushi made from it, this seemingly disgusting creature “does my part”.
It is the official local mascot and has many loyal fans. Some netizens who love Sushi-kun shared their thoughts: “When I first saw it, I thought about what it was. It was terrible, and it felt very unlucky, but when I got used to it, I felt that there was a kind of cuteness that I couldn’t tell. The most important thing is. The thing is that Sushi-kun also has a skill-he can take off the rice grains from his body and give it to the hungry. Although he looks ugly, he is gentle and kind.”
The zombie bear in Otaru, Hokkaido, is a zombie bear. The whole body is blue and tattered. There are holes all over the body. Even the cotton has fallen out. There are many more
Bloodstain, its standard action is to walk around with his own intestines, and is also a mascot for “scaring kids”. Kappa, the mascot of Fukusaki Town, Hyogo Prefecture, also makes people scared to get goosebumps: disheveled, “no grass grows” on the top of the head, bald, with naked muscle tissue on the back, with a huge tortoise shell on its back, with a big mouth of blood. , Looks terrifying. The local mascot was specially invited during a tourism promotion not long ago. According to news reports, many children were scared and crying at the time, and its notoriety was even spread throughout Japan, which can be called a nightmare for many children.
Born for attention
Japanese people who are keen to create a wide range of mascots often hold popular mascot elections, and of course there are also nasty mascot rankings. Although many mascots have been infamous, they still have a high degree of attention. For example, the Nara tourism ambassador “Qiandujun”, who was once selected as the number one “hate mascot” list, was criticized for his strange and terrifying image. Oppositions have come and gone, but it is also because of their refined image that they are highly recognizable.
“Brushing the sense of presence” is one of the important tasks of the mascot. Japan has a mascot, Chiitan, known for being violent, brutal, and violent, and is affectionately called “Thousand Sugar” by Chinese netizens. It is an otter with a sweet appearance, big eyes and long eyelashes, and a princess-like blush. It is cute and harmless to humans and animals. But at the same time, it was also jokingly called by netizens as a typical “If you don’t die, you won’t die”. Pet otter is the tourism ambassador of Susaki City, Kochi Prefecture. Qiantang, as a mascot derived from pet otter, is also regarded as a tourism ambassador by local default because of its high popularity and influence, but it was later published on social networking sites. Many dangerous videos, such as spinning on stilts, madly chasing trains, deliberately falling upside down, spinning in the air while standing upside down, etc., have attracted a lot of clicks and popularity, but various “desired” and extreme behaviors have also led to countless Parents criticized “dangerous actions will harm their children” and “have a tendency to abuse themselves and have a very poor impact”, and they have complained. Susaki City then clarified that “Thousand Sugar is not an official mascot” and dismissed the pet otter as a tourist ambassador. Despite this, Qiantang is still very popular in Japan.