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“Inflation” of language

  The rapid depreciation of language during “inflation” prevents us from listening and expressing seriously, and prevents effective and sincere dialogue and communication.
  There is a topic on Douban: the phenomenon of “language inflation” that I experienced. Language inflation, the term is very interesting. But how to explain it?
  Let’s take a common example of WeChat chat.
  For example, at first, the word “haha” was used to express amusement, but if the word “haha” was used too much, it seemed not sincere or even perfunctory. So, in order to show that my “haha” is really “haha”, it became “hahaha”. Later, three “has” were not enough, so I had to “hahahahahaha”. This is “language inflation”.
  Similarly, there is the “March 8th” Women’s Day. What festival is it now? “Goddess Day” and “Queen’s Day”. In terms of title, you have changed from a woman to a “goddess” and a “queen”. In fact, you are still an ordinary working woman who has to work, bring a baby, and do housework. This is like changing the money in your wallet from 10 yuan to 20 yuan to 50 yuan, and the purchasing power remains the same. This is not “language inflation” what is it?
  The business sector is one of the hardest hit areas of language inflation. It is those shopping malls that “sublimated” Women’s Day into “Goddess’ Day” and “Queen’s Day”. In a barber shop on the street, the names of Tony’s teachers have also been expanded: chief designer, design director, creative director… there is no serious hairstylist anymore. Although there are now fewer mobile phone film booths, according to my previous observations, even a small sign on a small booth has a big tone. “Film expert” is the start. “Film master” is a daily term. It’s almost time to write “Ancestral Film”.
  The headline of the WeChat tweet, which is not shocking and deadly, is also one of the hardest hit areas. The strongest in history, explosive acting skills, screen screens across the Internet, shocking the world, topping in the circle, vomiting blood recommendation… The above four-character words are all familiar, right? It seems that you can’t express it normally without such earth-shattering vocabulary.
  There are also some more neutral “inflation vocabulary” whose inflation point lies not in the color of the vocabulary, but in other things. For example, they dare to call it “big data” after completing less than a hundred questionnaires. Two people set up a small stall together and call themselves “partners”, and they must call “projects” and so on.
  Some of the replies on Douban’s topic are funny and some are thought-provoking. Here are three examples:
  -“Excellent” is the most abused word today.
  ——Everyone I hate most is called “wife”, “wife” has serious inflation!
  ——The word “Smelly Treasure” is what my mother called me when I heard it from childhood. Suddenly one day, people on the Internet called each other like this, and I was as shocked as when “pros” began to spread. I am also uncomfortable, feeling that my mother’s love for me has become a bubble along with these abuses.
  In fact, Douban is not the first to raise the topic of “language inflation”. Philosophy professor Liu Qing also talked about this issue in a passage at the beginning of the year. He said: It may seem sonorous and powerful, but because of its randomness and recklessness, it has become insignificant and has become a cloud of smoke. The rapid depreciation of language during “inflation” prevents us from listening and expressing seriously, and prevents effective and sincere dialogue and communication…

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