Tape paper thinking

  If a stupid method works, then it is not a stupid method. To be a great person, you don’t have to be like the smartest guys in the world, being perfect in everything. On the contrary, what you should learn is their secret weapon in the face of difficulties-tape thinking.
  Even Jobs, who is known for his perfection, escaped danger by thinking about tape and paper at the product launch of the first iPhone.
  Until the eve of the press conference, there were always problems with the mobile phones used for demonstrations, either disconnected from the Internet, unable to make calls, or even shut down for no reason. Later, the engineer thought of a way to ask Jobs to demonstrate in a certain order of operations, such as sending an email first and then going online. If the order is reversed, it will crash.
  Another problem to be solved is the poor network signal. So they put a mobile signal tower on the scene to ensure that Jobs had enough signal to make the call. Not only that, the team of engineers also did one thing: “For safety, the engineers wrote all the signal strength bars on the screen of the demonstration machine to death. They are all 5-segment signals, full, regardless of whether they are true or false.”
  Tape paper The inspiration for thinking comes from the movie “The Martian”. “The Martian” tells a high-tech science fiction story. However, the thing that saved the protagonist’s life several times in it is not so high-tech tape.
  When the space mask was cracked, put it on with adhesive tape; the habitat module was exploded and repaired with adhesive tape; later, the return module with the hood covered with canvas was lifted into the air, which is also the use of tape paper thinking. Regardless of the difference between the movie and the novel, and the hard-core technical details, the inspiration from “The Martian” is that at critical moments, things that can be used at hand are 100 times better than things that are powerful but not easy to handle.
  Some people may say that tape thinking also has some obvious shortcomings, such as: too undecent; it does not look advanced; there is a feeling that it can only be used once. Does tape paper thinking speak of optimism and pragmatism? It is definitely not the case.
  Next, I want to share the principles of the powerful tape paper thinking through 3 stories.
  The first principle is to win quickly, seize the window period, and get feedback.
  Apple released the first-generation iPhone, which is in the critical window of smartphones, and the opportunity is fleeting. In the Internet age, the key to doing things is to get feedback quickly and form a network effect.
  The same is true for the birth of WeChat. It is said that Zhang Xiaolong sent a message to Ma Huateng in the middle of the night, mentioning the creation of a social software for smartphones. Ma Huateng made a decision quickly. Zhang Xiaolong formed a 10-person team and developed WeChat within two months. 16 months later, WeChat ushered in its 100 millionth user. After another 6 months, its number of users has grown to 200 million. Today, there are more than 1.2 billion monthly active users.
  The earliest version of WeChat is simple and rough, but if you don’t fight for the fastest, there is no way to survive. If you buy Tencent stock for 100,000 yuan in the “tape paper era” of WeChat, it is now worth more than 2 million yuan.
  The second principle is to reverse the path from the goal, not caring about the immediate possibility.
  In 2013, “Today’s Toutiao” was finding its way and decided to try to personalize and recommend information flow advertisements. Speaking of being a personalized recommendation engine, “Toutiao” didn’t have any conditions at the time. One has no “gene” and two has no ability. The founder said that we don’t know how to recommend engines, but we can learn them. The problem is, they don’t even have advertisers. Next, it’s time for tape paper thinking to show its skills:
  1. No customers, find a Gome store to verify the advertising effect.
  2. There is no advertising system, and the information flow is directly coded, and the material data of the advertisement and the geographic location range are hard-coded into the business code.
  3. Design a closed loop, scroll to the advertisement, click the collection, and get the cooking oil for 200 yuan in the store.
  4. I started to set the recommended radius to 3 kilometers, but no one went. How to do? Expand the radius to 10 kilometers, have a dozen users, and then expand.
  5. Finally realized the targeted closed-loop LBS (location-based service) advertising on the mobile Internet.
  You see, is it very stupid, inefficient, and casual?
  For this start-up company, the point is not to complete their first information flow personalized recommendation advertisement with tape thinking, but they believe that only by building a personalized recommendation engine can they achieve a fundamental breakthrough in their business model.
  This may also explain the current competitive situation of new energy vehicles: Why are laymen’s new car-building forces more powerful than senior auto giants? Because the new car-building forces understand “what to do” better. Reverse the path according to the target, and you can know which nodes can be bypassed and which must be won.
  Principle three, first use one-time methods, and then see if it can be reused.
  The homestay platform “Airbnb” looked hopeless at the beginning of the business. At that time, they didn’t have many customers. The founder suddenly discovered a secret: rooms with nice photos are easy to rent. So they immediately proceeded, borrowed the camera, knocked on the landlord’s door one by one, and took pictures.
  The founder of “Airbnb” started outsourcing after taking photos of the house “pro-testing is effective”. With the development of the business, one-off methods began to be repeated on a large scale, and “Airbnb” established an automated system to manage a team of photographers from all over the world.
  This seems to be a very unreliable thing. Is the founder going to do such a low-level, one-off thing?
  The “60 seconds a day” written by Luo Zhenyu, the founder of “Get” App, is also a bit like “tape paper”. It looks simple and requires a lot of work. He himself said in an interview that this is not sustainable. But “60 seconds a day” has continued, and his personal IP and production methods have also been copied through the network platform.
  Use what you have, and do what you can do first. What is the best way to solve the problem? The answer given by the great scientist Feynman is: any method that works.
  Tape thinking is especially important for Chinese children. In the context of education, the opposite of tape-paper thinking is 100-point thinking. Tape thinking, encourage children to make mistakes boldly and don’t be afraid of confusion. Because there are no standard answers in the real world, and no clear options.
  My daughter likes to make pastries. She often messes up the kitchen and wastes ingredients. The family looks a little distressed and annoying. I actively encourage. You see, to make pastries, you need to study recipes online, go to the supermarket to purchase various raw materials, make various attempts, and endure failures. What a great experience. It looks like a lot of food was wasted, but compared to the expensive cost of various training courses, it is much cheaper.
  Sometimes, the work my daughter took out of the oven was not considered successful, so I would taste it and say, “It’s not bad.” Not to “pour chicken soup” for her, but to let her know why she cares about what others think.
  Don’t be afraid of getting your hands dirty, and you don’t have to care about your face in order to solve problems in chaos and make rapid progress. This is the essence of tape thinking.