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Do drug dealers use trademarks?

  A trademark is the logo of a product or service, which represents whether the quality of the product or service is reliable. The merchants spend a lot of money on the trademark to promote it, which also shows that they intend to operate for a long time and will be responsible for the quality. If you buy products such as Lao Yuma, Yueli Yue, and Lei Bi, you will be very angry, because these products are not willing to cultivate their own brands, but take advantage of others’ trademarks, so the quality can be imagined.
  Do street drug dealers use trademarks on their products?
  You must be thinking, how is this possible? If a drug dealer uses a trademark, and the drugs with this trademark sell well, then competitors will not hesitate to embezzle the trademark, and the law will not protect the trademark intellectual property of drug dealers. In addition, if drug dealers use the trademark, it is equivalent to providing clear clues to the police, thereby eliminating the drug den in one fell swoop.
  Diego Gambetta, a sociology professor at Oxford University who specializes in game theory and signaling theory, has spent years researching the various phenomena of the underworld and found that many gangs use trademarks when selling drugs. In some U.S. cities over the past 30 years, heroin has typically been sold in tote bags with signs like long colored stripes, he said. In most cases, however, these emblems consist of emblems that include a name and a coat of arms. These names range from threats (The Living Dead, Ultimate Nightmare) to boasting (Magic Contact, Dynamite), or references to pop culture and movies (Terminator, Glass) or parody of some brands (Mercedes, Gucci). Gangsters see emblems as both a way to reassure customers and allow their reputation to spread better through them.
  No one can tell the purity of a drug on the street, all drug dealers can say “I have a good deal”, plus, in the same market, prices are usually about the same, and transactions are very fast, people don’t Bargaining on the street, buyers distinguish quality only by emblem.
  Heroin with emblems is not found in cities in the western United States, but it abounds in cities east of the Mississippi. That’s because in western cities the gangs sell “Mexican brown or black tar heroin that is undiluted,” which is stable in quality and can be standardized. The quality of heroin in cities east of the Mississippi is mixed. Therefore, the more unstable the quality, the more important the emblem, and there is evidence that the emblem appeared at the same time when heroin quality began to diverge significantly.
  So we go back to the question at the beginning – how do gangsters protect their trademarks.
  The reason why no one dares to misappropriate the marks is because copycats face a significant deterrent, they could be threatened, beaten or even killed by gangsters who bear the emblem.
  Another problem is that drugs with emblems may indeed make it easier for police to track down, and the same bags may originate from the same producer, so the police can calculate the approximate sales volume and market share. However, drug dealers are also rational economic people. They will make trade-offs and choices based on benefits and risks. Once they have a stable supply (limited brands and constant quality), they will attract more customers, although this also entails More risk of police attention.
  In fact, due to the continuous crackdown by the police, only a few kinds of emblems have been in circulation for many years. A few emblems of drugs can be circulated for 2 to 3 months, and most of them will be replaced after only a few days. a dream.
  Since the life span of emblems is so short, why do drug dealers rush to put emblems on their drugs?
  In the ephemeral situation of the emblem, these trademarks of drugs can neither represent the quality of the goods nor the reputation of the seller. It exists only out of a tactic, and in a market where emblems are prevalent, a trademark is better than no trademark. Customers would rather trust a brand with little credibility than a product without a brand, because the emblem at least indicates that the manufacturer still has a desire to build a reputation. It turns out that most drug dealers have a very strong name for their emblem, and even a lesser-known emblem can attract customers who come knocking on the door.
  Even in the underworld, the laws of economics work.

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