In recent years, with the rapid development of economy, the number of entrepreneurs has also grown increasingly, but the recognition of entrepreneurs by the common people does not seem to be high. Many people believe that this is mainly due to the common people’s hatred of the rich, jealousy and dislike of the rich.
But from a psychological point of view , the reason why people don’t recognize companies and entrepreneurs very much is not just a simple hatred of the rich.
The causes of the psychology of hating the rich
First, the common people’s stereotype of entrepreneurs. In the minds of many ordinary people, entrepreneurs are “successful people” who cheat on subsidies and evade taxes.
In order to maximize profits, some entrepreneurs do not hesitate to use various unfair means, such as food safety incidents, environmental pollution, etc., which invisibly deepens the negative stereotypes of entrepreneurs among ordinary people.
Ordinary people are often more inclined to recognize “high-level” professions such as scientists and teachers, rather than entrepreneurs chasing money.
The impression of entrepreneurs in the eyes of the common people is mostly based on the image of the 1980s and 1990s. They believe that most of them rely on various gray means to make a fortune, such as relationship networks, power-for-money transactions, etc. This is not consistent with the overall quality of today’s entrepreneurial groups. .
There is also an impression that entrepreneurs live extravagantly all day long and spend money like water. Secondly, ordinary people attribute the success of entrepreneurs more to luck and connections rather than their innovation or business capabilities.
This impression ignores the efforts and contributions of entrepreneurs and also affects the recognition of their contributions.
At the same time, ordinary people have a class bias in their impression of entrepreneurs. They feel that they belong to a different class from ordinary people, and there is a gap in their lifestyles and ways of thinking. This psychological gap affects the identification of entrepreneurs.
The rich and the poor under the conflict of interests
Finally, in terms of benefit distribution, ordinary people pay more attention to the high income of entrepreneurs, but ignore the contribution of enterprises to society, such as employment opportunities, taxation, etc. This also leads to misunderstandings about the business .
The existence of these stereotypes makes it difficult for ordinary people to objectively understand entrepreneurial groups and recognize the social value of enterprises.
To change this situation, efforts need to be made in many aspects, such as strengthening positive publicity, showing the struggle history of entrepreneurs, and letting people understand the role of enterprises in promoting social development, so as to increase their sense of identity and awareness. This requires joint efforts from society.
Second, question the way entrepreneurs accumulate wealth. Many people believe that entrepreneurs’ huge wealth does not come from their own creation, but from the possession of surplus value created by workers.
The profits created by the hard work of workers are appropriated by entrepreneurs. This distribution method is unfair. Therefore, ordinary people are suspicious of entrepreneurs’ wealth accumulation and do not recognize it.
The common people have doubts about the speed and method by which entrepreneurs can quickly accumulate huge wealth. They believe that this level of wealth growth is not normal and there may be some gray operations. This questioning of the source of entrepreneurs’ wealth affects their recognition.
Secondly, ordinary people also have disputes about the high income of entrepreneurs. They believe that the growth rate and absolute amount of entrepreneurs’ income are too high, and this widening income gap is unreasonable.
The common people are jealous of the high income of entrepreneurs, which also affects their recognition of enterprises. Ordinary people also have questions about entrepreneurs’ taxes, and worry that entrepreneurs use various means to evade taxes and fail to assume their due social responsibilities. This has also led to questions about corporate contributions.
Finally, ordinary people also have prejudices against the extravagant lifestyles of entrepreneurs. They believe that their spendthrift lifestyles are too different from the living standards of ordinary people to agree with them.
Third, expectations for entrepreneurs’ social responsibilities. People hope that entrepreneurs will not only pursue personal wealth, but also take on more social responsibilities, such as helping the poor and supporting education.
But in reality, many entrepreneurs are considered to be too focused on maximizing personal interests and neglect social responsibilities. This approach of “taking from society and using it for individuals” has also led to the common people’s low evaluation of entrepreneurs.
Fourth, the impact of negative media reports on entrepreneurs. The media tends to report negative news about entrepreneurs, such as money-making, tax evasion, breach of trust, moral scandals, etc., leaving a deep impression on the people.
The stereotype of the rich Qiu
However, those entrepreneurs who quietly engage in public welfare and fulfill social responsibilities are rarely reported. This information asymmetry will also lead to people’s prejudice against entrepreneurs.
To sum up, the common people’s disapproval of enterprises and entrepreneurs is not simply due to their hatred of the rich. The root cause also lies in the common people’s stereotypes of entrepreneurs, doubts about wealth distribution, expectations for social responsibility, and negative reports in the media.
To increase people’s recognition of entrepreneurs, entrepreneurs themselves need to focus on fulfilling social responsibilities and spreading a positive image, and the media should also report on the entrepreneur group objectively and fairly so that people can have a more comprehensive and accurate understanding of entrepreneurs.
At the same time, the social level also needs to promote the results of economic development to benefit more ordinary people, narrow the gap between the rich and the poor, and make the people truly feel the dividends of development. This will also go a long way in improving people’s recognition of entrepreneurs.