Tesla Cybertruck: From Impossible Dream to Electrifying Reality

  After four years of delay, Tesla’s electric pickup truck Cybertruck finally received delivery in North America.
  ”Now here is a car that was once considered impossible. Experts say it will never be built.” At 4 a.m. on December 1, Beijing time, Musk opened the Tesla Texas Gigafactory. The first deliveries of this impossible Cybertruck.
  Four years ago, a hammer, a steel ball, and a Cybertruck with smashed glass shocked the world. The Tesla pickup truck, inspired by the 1982 science fiction film “Blade Runner,” became famous for its distinctive style and shattering glass caused by a presentation mistake.
  On delivery day, Musk brought over Franz von Holzhausen, Tesla’s chief designer who threw a steel ball at the Cybertruck four years ago. The famous scene was staged: the glass of the car window hit by the ball this time was intact.
  Musk knows marketing, and he even put a weird peripheral product on the Tesla Mall – a Cybertruck pickup truck with a cracked glass decal priced at 393 yuan.
  This decal is called “OMFG DECAL”. OMFG is the abbreviation of “Oh my f***ing God” and is used to express excited emotions. The decal is designed in the form of a cracked glass to pay homage to the moment four years ago when the glass of the launch car was smashed by an iron ball.
  At the Cybertruck delivery ceremony, another link that fans talked about was the 1/4-mile acceleration race with the 911. The Cybertruck accelerates from zero to 100 kilometers in just 2.7 seconds. In a video released by Musk, a beast version of the Cybertruck outperformed a 911 in straight line acceleration while towing a Porsche 911. So there is a saying among fans that “carrying on a 911 is faster than a 911”. Tesla really doesn’t leave any face to Porsche.
  Tesla claims that the Cybertruck is “more practical than a truck and faster than a sports car.”
  Porsche was not the only competitor that was beaten down at the press conference. In a towing competition, the Cybertruck not only beat the Rivian R1T and Ford F-150 Lightning, both electric pickup trucks, but also beat the diesel-powered pickup truck. Ford F-350.
  In order to show the sturdiness of the Cybertruck’s body, Musk brought videos of shooting tests and bow and arrow tests. The Cybertruck withstood the violent experiment of firing from a Thompson submachine gun, and not a single bullet entered the passenger compartment door.
  Up to now, Cybertruck can be regarded as the most subversive and futuristic vehicle in terms of design and performance. Of course, as a pickup truck, its current price is higher than expected.
  Compared with their previous debuts, the prices of the three Cybertruck models have increased. The entry-level rear-wheel-drive single-motor Cybertruck model has increased from $39,900 to $60,990. The price of the dual-motor four-wheel-drive model has increased from $49,900 to $79,990. The most powerful three-motor model has increased from $69,900 to $99,990. . By comparison, the Ford F-150 Lightning starts at just $49,995, and the Ford F150 Raptor starts at about $64,000.
  According to third-party data, Cybertruck has now received more than 2 million orders worldwide. According to its annual production capacity estimate of 250,000 vehicles, if all reservations are delivered, Cybertruck’s order volume has been scheduled for eight years.
  However, Musk is quite calm about his expectations for Cybertruck. He called Tesla “digging its own grave” by developing the Cybertruck. It’s a great product, but from a financial perspective it will take a year to 18 months to become a significant positive cash flow contributor. .
  The stainless steel exoskeleton body of the Cybertruck makes it cool enough, but it is extremely difficult to produce. Stainless steel is challenging to bend and maneuver, and Tesla needed to shape the material into body panels and ensure installation without excessive gaps.
  In addition, some analysts have questioned the acceptance of electric pickup trucks in the U.S. market. Ford CEO Jim Farley has said that the Cybertruck is designed for people in Silicon Valley, while Ford’s pickup trucks are for “real work.”
  Data shows that a total of 2.73 million pickup trucks will be sold in the U.S. market in 2022, accounting for 55% of global pickup sales. Among them, the three highest-selling vehicles are: Ford F-Series, Chevrolet Silverado and General Motors’ RAMP/U. The combined sales volume of the three vehicles exceeds 1.6 million units.
  Gary Black, co-founder and managing partner of Future Fund, said that pickup trucks account for 20% of the U.S. auto market and Tesla’s future sales will increase significantly due to the launch of Cybertruck. He predicts Tesla’s sales will grow by 53% in 2024.
  However, some people in the industry are worried that the charging network in the United States is not perfect enough. As a vehicle with strong tool attributes, fuel pickup trucks are far more convenient than pure electric pickup trucks for recharging energy in the countryside. Whether the market will really pay for pure electric pickup trucks depends on the actual delivery volume in the future.
  Regardless, the Cybertruck is still the closest to the future of the models currently in mass production. This time, can Musk create a miracle again?

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