• Life

    Examples of Brands Leveraging Current Events for Timely Marketing Stunts

    Brad. Peter and Angelina. Jolie announced her divorce on October 19, 2016, which was major news that shocked the world. Seventy-two hours later, Norwegian Air Shuttle announced a marketing campaign for a special flight from London to Los Angeles, with this message: Actor, Los Angeles, newly single, great sense of humor, looking for a partner with similar interests. They then ran a print ad with the fare to Los Angeles next to the headline “Brad Single.” The cheeky marketing campaign immediately became an internet sensation, drawing widespread coverage from all quarters. The company’s vice president of marketing said in “Marketing Activities” magazine: “Instant marketing gave us an opportunity to express…

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