• Life

    Reverse Consumption: A New Era of Consumption for Young People

    In recent years, the term “reverse consumption” has frequently surfaced. It alludes to a consumption approach that opposes traditional consumption paradigms. An increasing number of young individuals are embracing reverse consumption. What social transformations lie beneath this phenomenon? What are the implications of reverse consumption? The fundamental essence of reverse consumption is that it prioritizes rationality and cost-effectiveness in consumption, in stark contrast to the preceding “buy, buy, buy” mentality. It advocates for the pursuit of cost-effectiveness and practicality in acquiring possessions, rather than succumbing to personal shopping desires and comparisons. Reverse consumers are attentive to distinguishing genuine needs, procuring only what is truly necessary, thereby curbing waste and extravagant…

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