I sign, you pay the bill

I shop at used book stalls and used book nets, and often come across autographed books. Most of them are signed by the author to friends. People who dance literature and ink will save a few books of their own. The scholar’s favor paper is half a page, friends and friends gather, and the new book is a souvenir. Such a signed book is a good material for exploring the social life of the literati.

Some authors do not sign their books when donating them, inquired about them, and replied: if the recipient abandons them, they might not look good on the face. This is also true. It is common for scholars to collect books and loose books, even if they keep them for a lifetime, how can they keep them for future generations. I once received a book from a professor. A small piece of paper was pasted on the title page. If you do not want to keep it after reading it or want more people to read it, you can tear off the paper and transfer it to others. Marvel at the trick. In fact, there is always a feast in the world, and books are the same. The signed book flows into the bookstore. Not only does it not detract from the scenery, but it adds a scenery, is it not also a merit?

Some signature books do not necessarily contain friendship, especially the so-called “bestsellers”, where signatures have become a means of sale. The “signature” of some “signature books” was actually printed, which is even more laughable. The only meaning of these “signature books” is probably to confirm a certain kind of one-way fan interest. I remember that Mr. Qian Zhongshu has a wonderful analogy. The relationship between the author and the article is like a hen and an egg. If you think the eggs are delicious, just eat them, why look for hens. But “fan culture” only recognizes hens. As long as it is the one that he believes, then its egg must be the roundest and largest in the world.

The “fan phenomenon” has long existed. For example, Luoyang paper is expensive, and the transcripts of the chasing wind may not really understand Zuo Si, but the psychological satisfaction of copying it once and owning a copy is very real. The old women who eat vegetarian food in the country and recite the Buddha do not necessarily understand the principles of Buddhism. The Internet is the catalyst for Fun, and provides a breeding ground for “fan culture”. Many writers became famous online and quickly gained a large number of fans. Then came the new book marketing. The girdle became more and more dazzling, the recommended words became more exaggerated, and the content of the book became thinner. The famous works of some writers were amazing, and the subsequent works went from bad to worse. Finally, the signature on the title page became the only interesting thing in the book. Some are really talented and understandable; some pack up pre-famous works on the market, deceiving fans’ pockets. I sign and you pay the bill, which has become a strange phenomenon at present.