Some people say that India is “Schrödinger’s India”-nothing can be said about it. On the one hand, it may be because the Indian thinking mode itself is quite unique; on the other hand, it is also because the country is very large and complicated, and it is difficult to make a simple, black-and-white generalization.
Let’s tell the truth about daily life. I currently live in Coimbatore, Tamil Nadu, South India. Unlike the Taj Mahal, the ancient castle and the Ganges that most tourists love to visit, South India is closer to the native and real India.
The first thing when newcomers are to buy household appliances. When I went to the mall, I just want to say that home appliances in India are really too expensive!
What is your law? A single-door refrigerator of the kind used by the Chinese more than 20 years ago has a promotional price of 1,700 yuan, and a large refrigerator with the opposite door costs more than 10,000 yuan. A 55-inch Mi TV is priced at around 1,800 yuan in China, and the same model in a Xiaomi store in India costs 3,800 yuan. Xiaomi’s smart pressure rice cooker is in China’s early 500 yuan, and India has not found it, but similar products are more than 1,000 yuan. Joyoung Smart Soymilk can also be bought here, but it is expensive-I bought one for 599 yuan during the “Double Eleven” in China, and it sells for more than 2,000 yuan in India.
Although the price of Xiaomi in India is not particularly cheap, it is particularly popular-its popularity in India is so high that some Indians think that Xiaomi is a domestic brand.
On the one hand, because Xiaomi has powerful functions and three guarantees of quality, there is always a place for repair when there is a problem. On the other hand, Xiaomi has indeed spent time researching the Indian market.
For example, I found a special version of India water purifier in a Xiaomi store in India. The Chinese version of the Xiaomi water purifier produces water in real time, but it must be powered on when it comes out. The Indian version comes with a water tank, because India often has power outages, so the water supply will not be affected by the power outages, which is particularly practical.
Why is the price of home appliances in India totally disproportionate to the consumption level of the Indian people? There are deep reasons for this.
Due to the weak development of the light industry, the government adopted high tariffs on imported home appliances in order to protect the country’s backward industries, resulting in high prices of home appliances, and the stock of obsolete models eliminated abroad is showing its second spring in the Indian market. And because of the existence of tariff barriers, smuggling is very profitable in India.
At the same time, when some Indian businessmen import Chinese products, in order to cater to the consumption level of ordinary Indians, they wholesale low-priced and inferior products. Ordinary Indians rarely have the opportunity to come into contact with high-end Chinese products.
Therefore, when the Indian friends here saw the latest Chinese smart appliances I brought, their original perceptions were overturned. After learning more about the price in China, I thought that their psychological shadow area might be larger. NS.
Marvel at China’s development on the one hand, and fear China’s progress on the other. This kind of ambivalence is common among Indians.
However, some Indians with higher education and broader perspectives I met have now soberly understood and accepted the gap between China and India.
