How AIGC Changes the Internet Industry
Even AI practitioners did not expect the spring of the industry to come so quickly.
Standing on the shoulders of giants, ChatGPT, an artificial intelligence dialogue robot, has become an absolute hotspot since its release: it has gained 100 million monthly active users in just two months after its launch, making it the fastest-growing consumer-oriented application in history. Unlike its predecessors, Microsoft Xiaobing and Apple Siri, ChatGPT’s intelligence is beyond imagination: it can not only be used to write codes, find bugs, write poems, and write novels, but also complete creative work that was considered only human in the past, such as pictures Reproduction, essay writing, legal services, and more.
In academia, ChatGPT has caused “chaos”. A Canadian graduate student used it for the writing of a linguistics major. As a result, he successfully obtained a grade B evaluation without the help of the professor. The professor even commented that the background introduction of the thesis written by him was “equivalent to the level of a graduation thesis”; Under the experiment, ChatGPT has been able to pass the bar qualification examination, which shocked the academic circle.
Although ChatGPT is far from perfect, it is undeniable that the model training it contains has achieved breakthrough progress, which is enough to reinvigorate the previously silent AIGC (AI Generated Content, artificial intelligence generated content) industry. In the wave of technology iteration and capital market washing sand, we also try to decode this phenomenon: why can AIGC produce content of far higher quality than before? How will this technological breakthrough change the Internet? How will it affect the lives of ordinary people?
The future of Internet content is no longer “people-oriented”?
The last ten years have seen the fastest development of Internet technology. It is hard for you to imagine that fingerprint recognition, which was first launched on smartphones ten years ago, has now been eliminated. Ten years ago, the 4G license was just issued, and the function of WeChat Moments was only launched for a year. There is neither Douyin nor King of Glory. Weibo is still a popular social platform, and the task of content production is still in the hands of major portals. Here… With the continuous evolution of Internet technology, creative gamers and users have begun to become content producers. The “ghost animal” video is the most classic representative. Derived Internet hot words, such as Lei Jun’s “Are you OK?”, Zhuge Liang’s “I have never seen such a brazen person” spread like wildfire, and spread rapidly among young people. This is actually UGC, that is, User- GeneratedContent, representative of user-generated content.
With the rapid spread of short video platforms such as Douyin since 2017, more professionals from all walks of life quickly followed up and began to produce content on the short video track. For example, many well-known medical experts have opened Douyin accounts. The common sense of popular science and medicine has formed a method with professionals as the main body of creation, which is the so-called PGC, Professional-Generated Content, expert-generated content mode. Compared with UGC, PGC is often completed by teamwork, and it is obviously better in form and content, which saves users from the trouble of screening and screening content quality, and is more popular with users.
Now that the production method has changed from an individual to a team, it means that non-professional users can also output content in groups, and then OGC, Occupationally-GeneratedContent, a mode of professional content production was born. Most of these professional content producers mainly focus on cultural, sports and entertainment content, such as various Internet celebrities, car critics, etc., and the biggest difference between OGC and PGC is that the latter is an expert in its own industry and does not rely on Internet content to survive. OGC, on the other hand, basically relies on content to survive, so it pays more attention to the benefits brought by content.
Obviously, no matter how the current Internet content production model changes, its core is people, and the key reason why artificial intelligence creation platforms including ChatGPT are so popular is that it breaks the human-centered mechanism of content. You only need to give it a description, and it can generate relevant content. Although it is as strong as ChatGPT and has not yet fully passed the evaluation of the Turing test, the “paper ethics issue” it has caused in the academic circle has been like an earthquake. It I even passed Google’s third-level programmer interview and Wharton’s MBA exam. In terms of content quality, it seems a bit poor to describe it as high quality.
Algorithms are king, why does ChatGPT have such supernatural powers
Artificial intelligence content generation is actually not a new product, especially since the rise of generative adversarial networks in 2014, deep learning algorithms have significantly improved performance, and AIGC has entered a new era In 2017, Microsoft’s artificial intelligence assistant “Xiaobing” wrote the world’s first poetry collection “Sunshine Lost the Glass Window” completely created by artificial intelligence. The first poem has been studied iteratively for 10,000 times, and after 100 hours of study, he has acquired the ability to create modern poems, and has published it in multiple online poetry discussion forums under 27 pseudonyms. Even the name of the collection of poems was chosen by Xiaobing himself…