Consumption is downgraded, in fact you are hungry for simple life

When you open your phone, you can see the promotional information of the merchant on nine of the ten days. If you can’t stand the bombing of various advertisements, you will buy impulsively. It looks as if you have got a discount, but in fact you bought a lot of things you don’t really need.

“Hoarding” seems to be the norm. A large number of discounts are satisfying, but it consumes more money and energy. How can this be good?

Clear needs

This ultimate shopping tip may help you reduce unnecessary consumption-“Do you want or need this thing? Buy it when you need it, don’t buy it if you want it.”

The first step to streamlining desire is the line between need and desire. Learn to respect your own needs, but reject excess desires and make consumption more rational and pure.

Calculating value in use

Before you buy something, think about the frequency of use and the time limit that you can use to shift your focus from price to quality and achieve “less and more refined.”

Debranding is also a beauty
Speaking of “de-branding”, the first thing that must have come to mind is the Japanese brand MUJI, which has perfectly promoted the simplicity and simplicity to the high-level sense of minimalism, making “simple” no longer simple. However, when this streamlining has become an invaluable existence on the market, it has distanced itself from daily life. Consumer brands that sell on “pure” have to pay higher value than ordinary products.

I heard that even young people in Japan are becoming less and less fond of “brands”. The US version of “Pinduoduo” is the ultimate in debranding. It is self-produced and sold. All products are developed by ourselves. Environmentally friendly, pure minimalism. There is only one product in each category, and there are only 2 or 3 formulas for each product, but the price is low and the quality is high.

“Brand” may be one of the biggest hallucinations in the consumer society. As the economic tide is getting hotter, some people have turned around from “brands” and reexamined the value of “things” themselves. Degraded consumption sometimes means giving up expensive brand-name products, but if you think of it differently, you can open up your horizons and allow consumers to focus more on the use of items.

Balance of payments by bookkeeping
Where did the money go? This problem often appears in my head. I always feel that I haven’t spent much money, but I’m always tight on hand until payday. Cultivating the habit of bookkeeping is actually the first step in managing desires. Mastering your own consumption habits can help you understand how to make changes.

There are many ways to keep accounts, and it is most convenient and appropriate to choose to choose or to use mobile phone records. For example, “Keep on Hand” is a very complete accounting app that records revenues and expenditures and keeps track of your balance.

Bookkeeping is like playing life as a game. The financial situation is your own survival strategy. When these data are neatly arranged in front of you, you suddenly find that there is still so much room for discussion.

Unwanted things should disappear
In Yamazata’s “Breaking Away”, it is mentioned that the things in the house should be “flowed”. For example, only five pieces of the same type of clothes should be placed, and a maximum of five pairs of shoes in the same season. Like “metabolism”.

The streamlined and circulated personal belongings will make people sober and alert, no longer adding unnecessary things, and the constantly emerging recycling business also perfectly adapts to this new need.

Regardless of old clothes, old appliances, and old furniture, as the second-hand recycling business becomes more mature, more and more idle items can be effectively disposed of.

Retrieve the long-lost “life feeling”
In life we ​​are flooded with various “screens”. From waking up in the morning and opening my eyes to letting go of my cellphone before going to bed at night, my eyes have been rolling on various screens all day long. Over time, even the illusion of being disconnected from the body has appeared. I am trapped in various network terminals, instead I feel a strange alienation from real life.

Downgrading consumption sometimes means reducing a lot of unnecessary expenses. In the four mountains of clothing, food, accommodation, and transportation, take more steps, go to restaurants, and take away less. Maybe you will find a long-lost “life”.


Take a few more steps during commute and feel the “dynamic” mode of the body.


Stop your takeaway fingers and take the time to cook for yourself. From purchasing ingredients, cleaning, picking, processing, and cooking, to a simple single meal room, making yourself and food no longer simply “eat” and “be eaten”.

Many people walk and cook by themselves. It seems a lot of trouble for many people now. The purpose of doing these things is actually to increase the “participation” of life, to get yourself out of the virtual social network and follow Reconnect your body to the signal and experience the incredible richness of life.

Regardless of whether consumption degradation is alarmist or the fact that it is happening to us, thinking in another way may be an opportunity to change the lifestyle. When we take a breather from the never-ending desire for consumption, we can’t help wondering if consumption is really the ultimate goal? Having sorted out the relationship between ourselves and “things”, maybe we can help us find more important things in life.