Current Vehicle broadcast facing
Tesla team has announced via social media, open for the Tesla Model X models ModelS and infotainment system upgrade business services, an upgraded version supports streaming video screen, and provides an extended TeslaArcade Game Center, However, AM/FM radio and Sirius/XM reception will be cancelled. Tesla is an international company. To deal with various broadcasting standards, Tesla is also preparing to deploy 5G and simplify its technical services. It is reasonable for Tesla. But for broadcasters, it is tantamount to dropping a depth bomb on a calm lake. Tesla is not the only car company that has cancelled the radio. Many manufacturers have cancelled the FM function in the on-board central control screen, and replaced it with the central control screen supported by the Internet of Things card. If you want to listen to the radio, you must pass various The APP can only be realized, and the broadcast buttons have been reduced to the third and fourth-level directories.
In the 5G era, the major changes in the car radio listening scene
will be called the first year of 5G in 2020. The new 5G information network has the following characteristics: ultra-high transmission speed, ultra-low latency, ultra-high connection density and ultra-large bandwidth. It is strongly sought after by the media. In the 4G era, the media that missed the transition opportunity and the window period are fully focused on 5G to make various deployments, and actively sign various strategic cooperation frameworks with major manufacturers such as Huawei, Alibaba, and Tencent, and are ready to show their talents in the 5G era. Vitality, when the new off-line car cancels FM, the impact on broadcasting is fatal. It used to be the automobile that saved the broadcasting market, and achieved the brilliance of traffic broadcasting one after another. When the closed listening scene of broadcasting in the car no longer exists, it is no different from pouring down a basin of cold water for broadcasting, and we need to study the broadcasting scenes and rules seriously.
The reason why the scene of in-vehicle broadcasting can adapt to the market has its own unique laws of nature: First, the natural accompanying attributes of broadcasting. As a single sound accompanying media, broadcasting has its unique accompanying value. The second is the audibility and necessity of broadcasting. Radio programs can be divided into two categories: audible and obligatory programs: audible programs include news, music, and entertainment participation; obligatory programs such as road condition information, weather information, travel reminders, and vehicle-related traffic services Class information, etc. The third is the timeliness and flexibility of broadcasting. Broadcasting is the most suitable medium for delivering emergencies and live broadcasts among all kinds of media, and one phone signal is all done. The fourth is the interactive nature of broadcasting. Broadcasting is the medium with the least interactive links, the most convenient and efficient audience participation, and the best participation effect among all types of media.
When the listening scene of car radio is lost, the advantages of traditional radio mentioned above will no longer exist. Media integration that has been emphasized will come completely. Media has no boundaries. The four traditional media, including text, audio, video, and pictures, are completely standing on the same starting line to compete, because 90% of the information people get now comes from the mobile terminal.
Car radio scene is about to disappear, how to deal with future broadcast
content is king, Basic Training
5G network development and media convergence will change the existing majority of users listening habits. In the context of smart media, the self-media industry has suddenly emerged. In the future, broadcasting should also keep up with the trend of the times, pay attention to current affairs, strengthen content upgrades, and strengthen thematic publicity of special programs. First of all, it is necessary to comprehensively consider audio columns, short video APPs, vertical screen programs and other forms, and provide content for different listening scenarios and needs. Second, we must use new methods and new skills to tell different stories, so that the broadcast becomes warm. Third, strengthen the supply of high-tech audiovisual content such as ultra-high-definition video, immersive video, interactive video, and VR/AR/MR video. Fourth, enrich the way of expression. For example, the Henan Transportation Broadcasting “Jiao Guang Linghang” APP uses big data analysis database to measure and compare the frequency of high-frequency vocabulary, and actively adjust the direction of program production. From the traditional I say you listen to what you want to hear, I can do it. So, the content of the program is more refined and professional.
Increase the construction of its own positions
Accelerate the aggregation of high-quality resources into the “Internet+” camp with the “Internet +” thinking, and use the market system to create a new type of client with advanced technology, large number of users, and strong serviceability. For example, the “Jiao Guang Linghang” APP, which tailors a state-controlled joint venture company based on the characteristics of traffic broadcasting and the development needs of future media. The company conducts a full range of operations on the “Jiaoguang Linghang” APP, and builds the traffic broadcasting and “Jiaoguang Linghang” APP into a big family of business development integration, customer coexistence, audience and user exchange, and unified role identities. “You are me, I am you” is a crucial step in the integration of media development.
Utilize the power and resources of the capital market through a market-oriented approach to promote horizontal integration of the media and deepen it vertically. Through technological development, the “Guangdong Leading Aviation” APP takes new platforms, new businesses, and new projects as support points and breakthroughs, and actively promotes the combination of “technology + capital”, online and offline interaction, unified business management and control, and unified resource allocation. Integration, reconstruction of business models, and enhancement of market value.
Participate in the construction of smart cities, media + service path In early 2009, IBM introduced the concept of smart cities to China for the first time, and cities have joined the camp of building smart cities. Smart city refers to the use of new-generation information technologies such as the Internet of Things and cloud computing to comprehensively perceive, effectively integrate and process various data and information in the physical city, gather the wisdom of people, and coordinate the various systems within the city through the intelligent management of the government. , Provide good development space for urban enterprises, and realize the sustainable development of urban economy, society and environment. Compared with ordinary cities, smart cities have five basic characteristics: interconnection, intelligence and efficiency, continuous innovation, convenient life, and livable environment.
In the new media environment, traditional broadcasting should grasp the hardware facilities that fit the characteristics of broadcasting media such as smart wearable devices and large screens in smart car space, and combine with the infrastructure construction of smart broadcasting and television to participate in users’ social life and provide a full range of multi-level Social public services. Many domestic radio and television media organizations are closely following the trend of the times and are actively building smart radio and television. The “Wireless Suzhou” of the Suzhou Radio and Television Headquarters started from the local area and planned the layout with local residents as its service targets, breaking through a single news dissemination platform.
“Wireless Suzhou” is the “Internet +” urban life application mobile phone client built by Suzhou Radio and Television General Station (Group). “Information Service Platform” and “City Information Data Sharing Platform”; at the same time, using wireless Suzhou as a template, it has formed alliances with more than 40 cities across the country to jointly create the “City Service Information Cloud Platform (CICI)”. “Wireless Suzhou” realizes the “four-network integration” of the Internet, the Internet of Things, the communication network, and the broadcasting network, as well as the “three-screen interaction” of TV screens, computer screens and mobile phone screens.
Expanding the industry and mixing operations
Media integration in the 5G era is the general trend. The development of a single model is not without good news for broadcast media. Only by expanding the industry and diversifying development can we build our own “aircraft carrier” on the road of integration and transformation. The SCP paradigm of the Harvard school and the PCS paradigm of the Chicago school are orthodox industrial organization theories, which are applicable to the new media industry. The new industrial ecology created by combining the new media industry with “new media +” and “Internet +” as the underlying platform and traditional industries is essentially a kind of industrial upgrading.
On the road of integration and transformation, Henan Press Group has successively established subsidiaries such as “Dahe Book Company”, “Dahe Jinjiang Hotel”, and a real estate company. Based on the main business of newspapers, creating “three ends”, “one newspaper” and “two platforms”, forming a modern communication system covering paper media, online media, mobile media, and outdoor media, expanding business areas, extending industrial chains, and accelerating culture The group’s transformation and upgrading, the group’s strength has been continuously enhanced, and the results have been remarkable.
Strengthen copyright awareness and strengthen institutional cooperation to collect copyright fees.
The media industry has always been a major producer of original program content. With the rapid development of the Internet, especially in the 5G era, media integration, various portal websites, self-media platforms, news clients, etc. have more and more ways to disseminate information. The free use of the original content of the media to quickly occupy the market, while compressing the media advertising market, it also infringes on the copyright rights of the media. As the production cost of creative content is getting higher and higher, industry competition is intensifying. The content industry should actively explore the maximum value of copyright. Therefore, effective copyright management and operation measures are very necessary.
For broadcasting media, copyright is the core intangible asset. In the context of media convergence, copyright work requires not only the unity of media professionals, but also big data analysis capabilities, system protection capabilities, product management capabilities, and operation and maintenance capabilities.
Doing a good job in data acquisition and processing is not only conducive to the monitoring of copyright protection, but also contributes to copyright appreciation. With the advent of 5G, the integration and development of big data, cloud computing, and AI can even develop more copyright owners. Potential value-added channels. Copyright protection requires detailed classification. Through legal rights protection, copyright alliance processing, and copyright litigation claims, not only can the copyright protection be classified, but also the social value of copyright protection can be enhanced. Efficient and practical systematic management and operation and maintenance are the keys to the development and value-added of copyright protection related businesses.
The goal of media convergence is to serve the public. The application of 5G technology under technology convergence should be comprehensive, always adhere to the social attributes of the media, make objective assessments of possible problems and phenomena, and promptly propose relevant measures, and insist on the content Wang, take a broad road of media integration.
